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The Ultimate Guide to Creating and Promoting eBooks for Inbound and Content Marketing

eBooks are a valuable tool for both inbound and content marketing strategies. To decide how long your eBook should be, keep in mind your topic and genre, your target audience, and your marketing goals. For example, shorter versions can serve as effective lead magnets, while longer ones can help establish you as a thought leader and provide comprehensive insights on a subject. Inbound marketing draws in potential customers by providing useful and relevant content, and eBooks can deliver comprehensive information that resonates with their interests and needs. Similarly, content marketing involves creating and sharing valuable content consistently to attract and retain a well-defined audience. eBooks can be pivotal in this approach by providing long-form content that dives deeper into a topic than shorter social media posts or blog articles. Creating high-quality eBooks that offer real value to your target audience can attract new customers and build a lasting relationship with them; ge